11 Million Slices: Inside Domino’s Super Bowl Pizza War Room
You are an information technology specialist at Domino’s Pizza, and 30 percent of the 11 million slices of pie your company will sell on Super Bowl Sunday will be ordered online. This is your war room:
When my kids were little, Domino’s was the only pizza joint that delivered. That was it’s big attraction, not the product. We used to joke that it would be better to throw out the pizza and just put the cheese and sauce on the box and eat it.
Only it wasn’t a joke.
Now it seems that most if not all pizza shops will deliver much better pizza at about the same price.
Why anyone would eat Domino’s is beyond me.
I’ll be watching the game from deep within enemy territory. We’ll be ordering pizza from one of the nearby pizza shops and they’ll deliver it. I have no doubt it will be much better than anything I’d get from Domino’s.
My only other Super Bowl comment is that this is the TV network’s dream match up. Two big city TV markets, in two sports rabid areas. The only thing better for the TV network’s will be if the game is as tight as either of the play off games that got the two teams here.
Enjoy the game, but remember it’s only a game.
Ever had Domino’s since the company changed the pizzas a couple of years ago? I remember the cardboard-crust Domino’s pizzas of yore myself, and they definitely made an improvement to them. Still, their “Bread Bowl” pasta dishes are even better than the pizzas, and the Chocolate Lava Crunch Cakes are an outstanding dessert dish.
Sure, but if you’re a pizza company, your pizza should be your best product.